Write a summary for senior internet marketing leaders of such findings around the persuasive mother nature of VR and AR video clip ads.
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6 investigation prepositions were recognized to aid the investigation of consumer Perspective persuasion depending on the literature. Furthermore, variables such as ad excellent, demographic differences, along with the technological context of VR and AR ads can facilitate central route persuasion, although resource believability, social existence, and information articles in VR and AR commercials were identified to generally be the persuasion aspects under the get more info peripheral route.
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6 analysis prepositions had been determined to aid the investigation of shopper Mind-set persuasion based on the literature. Also, variables which include ad high quality, demographic variances, plus the technological context of VR and AR adverts can aid central route persuasion, though source credibility, social presence, and concept written content in VR and AR commercials have been uncovered to generally be the persuasion variables beneath the get more info peripheral route.
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